Art by OCAD U Students and Grads Now Available Online
“There’s an economic insecurity that artists feel in Toronto.”
OCAD University has partnered with Partial Gallery to launch OCAD U Artist Showcase, an online market with more than 270 curated pieces by 24 students and graduates. Pieces are available for rent or purchase at affordable prices.
Partial is an online service that launched in 2016 with the aim of connecting artists with buyers at affordable rates. Consumers can rent an artwork for up to three months and if they decide to keep it, rental payments are deducted from the sale price. This allows customers to see how a piece looks in their space before making a long term commitment.
"This opportunity not only connects emerging artists with potential buyers excited by new works, but also demonstrates how affordable owning original art can be to a whole new group of prospective art collectors,” Partial Gallery’s co-founder, Tammy Yiu Coyne, said in a statement.
This benefits the artists and consumers as selling online is a way for artists to sustain themselves and for buyers is a chance to buy something more unique than a mass-produced piece from a furniture store.